Week 11: Precedent – Disney Queues

A powerful technique that Disney exemplifies is managing people’s expectations for the wait. Disney often gives estimates for how long someone might spend standing in line for its amusements, and these wait times are almost always overestimated, according to Larson’s research (qtd in Washington Post). Even if the wait time is extensive people are pleasantly surprised when they exit the line ahead of schedule. Disney is also great at designing queues that are entertaining and create anticipation for the amusement ride ahead. The Toy Story themed ride, for example, features giant murals, oversized toys and a five-foot-tall animatronic Mr. Potato Head, who entertains those waiting in line (Washington Post). For my project I need to be able to entertain patients through distraction just like standing in a line for a ride. It is interesting to see how Disney have incorporated their own brand into their waiting lines.

Fast Passes etc.

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