Week 3: Colours & Colour Psychology

Colour Hunt – Colour Palettes

Orange and Blue are complementary colours and give a clean, informed but modern look. Blue is considered beneficial to the mind and body. It produces a calming effect – I do not want readers feeling overwhelmed by the amount of information they are overloaded with. Blue also symbolises trust, depth, intelligence and stability. Orange is often found to be an attractive colour to most people, is unimposing and doesn’t offend, it just exists. 

Colour Psychology:

Colour psychology is the study of hues as a determinant of human behaviour. Colour influences perceptions that are not obvious, such as the taste of food. Colours have qualities that can cause certain emotions in people. Although colour associations can vary contextually between cultures, colour preference is to be relatively uniform across gender and race.

Colour psychology is also widely used in marketing and branding. Marketers see colour as important, as colour and can influence a consumers’ emotions and perceptions about goods and services. 

Different colours are perceived to mean different things. For example, tones of red lead to feelings of arousal while blue tones are often associated with feelings of relaxation. Both of these emotions are pleasant, so therefore, the colours themselves can procure positive feelings in advertisements.

Functional (F): fulfills a need or solves a problem
Sensory-Social (S): conveys attitudes, status, or social approval

Yellow

  • Makes babies cry more
  • Temporariness
  • Draws Attention
  • Aging reduces tolerance for yellow
  • Fire Trucks – red turning more yellow at dusk and dawn
  • Burns retinas
  • Warning

Red

  • Eat More, Longer
  • Makes you hungry
  • Pay more
  • Lost Sense of Passage of Time
  • Raises blood pressure
  • Powerful

Blue

  • Fantasy
  • Weight Loss
  • Increased Sense of Passage of Time
  • Pituitary gland
  • Be careful blue doesn’t look too much like black when paired with yellow – warning
  • Successful takeaways use some form of orange, red or yellow.
  • White castle
  • Classy
  • Calming
  • Ease passage for time
  • Make medical device

Orange

  • Declassifier
  • Informal
  • Attractive to most people
  • Not many people have an opinion on Orange
  • Festival/party colour
  • Not offensive
  • yellow and orange attracts attention and doesn’t offend
  • unimposing

Purple

  • Royalty
  • Power
  • Wealth
  • Penitence
  • Spirituality
  • Death
  • Funerals
  • Enchantment
  • Mystery
  • Creativity
  • Uniqueness

Black

  • Power
  • Prestige
  • Money
  • Ignorance
  • Inferiority
  • Poverty
  • Unwavering stability
  • Nuns, priests, muslims, monks, funerals
  • Authority
  • Not friendly
  • Hurses
  • Limos – important people
  • Exclusivity

Off White

  • 80% of the colours selected for interiors

Green

  • Greed
  • Jealousy
  • Nature
  • Natural

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