Week 9: Initial Logo Development

https://99designs.co.uk/blog/tips/types-of-logos/

Wordmark

  • Similar to a lettermark, a wordmark or logotype is a font-based logo that focuses on a business’ name alone. Think Visa and Coca-Cola. Wordmark logos work really well when a company has a succinct and distinct name. Google’s logo is a great example of this. The name itself is catchy and memorable so, when combined with strong typography, the logo helps create strong brand recognition
  • wordmark is a good decision if you’re a new business and need to get your name out there, just make sure that name is short enough to take advantage of the design. Anything too long can look too cluttered.
  • wordmark logo is a good idea if you have a distinct business name that will stick in customers’ minds. Having your name in a great, designed font will make your brand all the stickier.
  • Both lettermark and wordmark logos are easy to replicate across marketing material and branding thus making them highly adaptable options for a new, and developing, business.

Pictorial Mark

  • A pictorial mark (sometimes called brand mark or logo symbol) is an icon—or graphic-based logo. It’s probably the image that comes to mind when you think “logo”: the iconic Apple logo, the Twitter bird, the Target bullseye. Each of these companies’ logos is so emblematic, and each brand so established, that the mark alone is instantly recognizable. A true brand mark is only an image. Because of this, it can be a tricky logo type for new companies, or those without strong brand recognition, to use.

I’ve decided I want to create a wordmark as the project is about helping a whole variety of people, I want the branding of the project to be functional, accessible and legible just like the project. A wordmark would allow for my project to be understood more easily than a pictorial mark. Because the project would introduce a new way of approaching an urgent care experience it needs to be seamless, easy to pick up and understandable straight away.

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